Nothing happens until something (action) happens.
In my software company I had a sign in the accounting and shipping areas that read “Bill it today/Ship it today.” Without that performance standard, we would have had to have systems in place to keep up with what had not been billed and what had not been shipped. TNT reduced work.
In addition to reducing work, TNT is the right innovation method—small, fast, and simple. Break the effort into “quick turn-around projects”—build a model, jerry-rig it, test it with clients. Act-test-act!
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