Friday, September 6, 2013

Effectiveness vs. Efficiency

Effectiveness is doing the right things. Efficiency is doing things right. Timing is probably one of the distinguishing characteristics of the excellent company and a good measure of their secret lies in understanding that 80% can be accomplished in 20% of the time at 20% of the cost. They move fast and quick because they know the secret, but the real secret is that that 80% has to be done 100%. The also rans take too long and with a much larger investment. Excellent companies know that no matter how much you plan, planning errors will exist and most of it will be associated with the last 20%. Get it done, get it out there, adjust, refine, finish with real live experience. Planning can only address 80% efficiently.

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Mysteries by Tom Collins include Mark Rollins’ New CareerMark Rollins and the RainmakerMark Rollins and the Puppeteer and the newest, The Claret Murders. For signed copies go to http://store.markrollinsadventures.com. Print and ebook editions are available from Amazon, Barnes & Noble and other online bookstores. The ebook edition for the iPad is available through Apple iTunes' iBookstore.