I am putting the final touches on my own book dealing with the pursuit of excellence through leadership. The new book is titled The Language of Excellence. Tom Peters’s ideas were part of my inspiration for the book, particularly his model for “sustained superior performance over the long haul.” I call it a Model of Excellence.
I had just signed off on the cover design of the new book, and in addition to the title and a few other things, that cover contains the words “This book is simple.” So when I read page four of Peters’s book, I gave myself a pat on the back. Page 4 includes the following:
“Many accused In Search of Excellence of oversimplifying. After hundreds of post-In Search of Excellence seminars, we have reached the opposite conclusion: In Search of Excellence didn’t simplify enough! In the private or public sector, in big business or small, we observed that there are only two ways to create and sustain superior performance over the long haul. First, take exceptional care of your customers (for chicken, jet engines, education, health care, or baseball, etc.) via superior service and superior quality. Second, constantly innovate. That’s it. There are no alternatives in achieving long-term superior performance, or sustaining strategic competitive advantage, as the business strategists call it.”
Simple yes; easy no. Few businesses or public entities even come close to the objective. If it is so simple, why is it so hard? Achieving both, Care of Customers and Constant Innovation is achieved through people with the essential ingredient of Leadership. Even if you believe in the necessity of Customer Care and Innovation, the trick is you have to achieve them through people via the elusive quality of Leadership. Leadership is the mystery ingredient.
My new book, The Language of Excellence, turns up the lights and pulls back the curtain on this mystery ingredient--leadership. The book applies to life as well as business—I think it is the best gift one could give to a young professional. It can be invaluable to the entrepreneur starting a new business or seasoned executive frustrated by the difficulty of steering an unresponsive corporate ship.
For more information about my new book, The Language of Excellence, and for a special pre-release offer go to http://thelanguageofexcellence.com.